Wuhu! Beer and party! that's what Oktoberfest is all about. It's the world's largest volksfest held in Germany. Murphies, a pub in Pune, also organises Oktoberfest in their pub every year. The vision was to advertise the campaign among the youth. 

Scope

Mascot, digital marketing, packaging, menu cards and stationary.

My role

Lead visual designer

The client

Murphies