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Oktoberfast:
Advertise the campaign for the world's largest beer festival.
MASCOT
DIGITAL MARKETING
PACKAGING
MARKETING COLLATERALS
Wuhu! Beer and party! that's what Oktoberfest is all about. It's the world's largest volksfest held in Germany. Murphies, a pub in Pune, also organises Oktoberfest in their pub every year. The vision was to advertise the campaign among the youth.
The goal was to build interest and excitement around the event by creating a website, Facebook and Instagram page and creating interesting collaterals to engage users who may be interested in attending the fest.
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