Loss Aversion
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Loss Aversion
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Loss Aversion
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Zeigarnik Effect
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Zeigarnik Effect
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Zeigarnik Effect
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Cognitive Dissonance
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Cognitive Dissonance
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Cognitive Dissonance
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
What it is: That uncomfortable feeling when your actions don’t match your beliefsYou say it’s a free trial but ask for card details upfront.
Loss Aversion
What it is: People hate losing something more than they enjoy gaining something
Your files will be deleted unless you upgrade. This makes users act fast
You didn’t care much when they were texting you. But now they’ve stopped, and suddenly you miss them
Zeigarnik Effect
What it is: People remember things that are incomplete more than the ones that are done
A progress bar saying “You’re 80 percent done” pushes users to finish signup
Someone leaves your conversation mid-topic. You keep wondering what they were going to say
Loss Aversion
What it is: People hate losing something more than they enjoy gaining something
Your files will be deleted unless you upgrade. This makes users act fast
You didn’t care much when they were texting you. But now they’ve stopped, and suddenly you miss them
Reciprocity
What it is: When someone gives you something, you feel like giving something back
An app gives free design templates. You feel good and consider buying the premium version
Your date brings you coffee. Next time, you bring them their favorite snack
Priming
What it is: What you see or hear first can shape your next decision
A site says “You’re just one step away from something amazing” before a form. It makes you hopeful and likely to continue
Before your date even speaks, they smile warmly. You already feel more open to them
Confirmation Bias
What it is: People look for information that supports what they already believe and ignore what doesn’t
If a user thinks your app is slow, they’ll focus on every lag, even if it works fine most of the time
You think someone is clingy. So every time they text, it proves your point, even if others would see it as caring
Anchoring
What it is: The first number or idea we see sets the tone for everything after
Show ₹5,000 as the original price and ₹1,999 as the offer. The user sees it as a huge deal even if ₹1,999 is your standard price.
Your ex was emotionally distant. So when your new guy texts back in 5 minutes, it feels super romantic — even if it’s just normal behavior.
